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It takes a village to brand a city

It takes a village to brand a city

LinkedIn Facebook Twitter Google+ Branding a community is one of the most challenging and misunderstood issues facing civic leadership today. And yet there are few things more important pertaining to the goal of building economic prosperity and long-term community...
The making of “Ohio State: Crosswalk”

The making of “Ohio State: Crosswalk”

Columbus, Ohio, June 14, 2017—So, you have a room full of prospective students, some of whom have traveled across the country (or from another country), to learn why Ohio State should be the university for them. You want to tell them they’ve found a university...
virge branding ignites Ohio State student enrollment

virge branding ignites Ohio State student enrollment

Columbus, Ohio, June 5, 2017—The Ohio State University is one of the most prestigious universities in the world. They compete against the world’s other leading universities for the best and brightest students each year. For almost a year, Virge Branding—an...
Why your business website needs a blog

Why your business website needs a blog

Quite often, we come across articles that we love to share with our clients. This one has to do with building your business through blogging. The harsh truth is that success in SEO is coming down to your ability to provide fresh, relevant content. But there are a...
Our love affair with Fighter Brands

Our love affair with Fighter Brands

In the final season of Mad Men, Don Draper is lured to McCann Erickson with the promise of working on legendary brands Miller and Coca-Cola. Most advertising creative directors dream of working on the “Big Brands,” developing iconic campaigns that will be remembered...